Major airlines showing human trafficking messages from Liam Neeson

Hope for Justice is proud to be part of the Know The Signs Now initiative alongside the It’s A Penalty Campaign and actor Liam Neeson:

On October 15th at 12pm EST / 5pm BST, Josh Miller from the It’s A Penalty Campaign will be live on Instagram talking with Hope for Justice CEO, Ben Cooley.

During October, these key messages began to be shown in-flight on American Airlines, Cathay Pacific, Emirates and Japan Airlines.

Launch Press release below courtesy It’s A Penalty Campaign:


Campaign Continues Tradition to Educate Through New Short Film

It’s a Penalty announced its newest global film, “What is Human Trafficking?” Launched in collaboration with Actor Liam Neeson, It’s a Penalty’s short film is designed to educate the world about the misconceptions and the reality of human trafficking & exploitation happening globally.

Neeson, captivates viewers as he explains critical information, including signs to watch for and ways to report human trafficking & exploitation. Throughout the film viewers learn how to help protect themselves, their loved ones and their communities.

“We are honored to produce this important, powerful short film in collaboration with Liam Neeson,” said Sarah de Carvalho, CEO, It’s a Penalty Campaign. “The message is incredibly impactful, not only because of Liam’s gravitas and strong delivery, but because it educates about what human trafficking is, and it equips everyone with practical information and tools that may help save someone’s life. Liam starred in the action-thriller TAKEN about a teenage girl and her friend who are kidnapped while traveling abroad. This movie helped raise awareness about human trafficking, however it’s much more common for victims to be exploited locally, in their own community and often by people they know.”


Founding partner, A21, along with other major partnerships including: END IT Movement, Convergence Resource Center; DeliverFund; Hilton Worldwide; Hope for Justice; Malouf Foundation; NCMEC; OUR; Rahab’s Daughters; Rescue:Freedom International; Double Barrel Productions; and The Whitby Hotel.


Since 2014, It’s a Penalty has been working to disrupt the fastest growing and second largest criminal industry in the world: human trafficking and exploitation. Our Campaign harnesses the power of sport to prevent exploitation and human trafficking around major sporting events. We believe that prevention is even better than cure. It’s a Penalty raises awareness and educates the community by providing a platform – equipping people with the tools to protect those who are being exploited or trafficked.
We believe that collaboration and partnership are essential in order to achieve our aims. It’s a Penalty’s incredible impact is a result of our collaboration with strategic stakeholders, such as high-profile sporting athletes, the travel and tourism industry – including airlines, hotels, and transportation companies – sporting governing bodies/hosting committees, NGOs, governments, and corporations.


Liam Neeson, an actor from Ireland, rose to prominence when he starred as Oskar Schindler in Schindler’s List in 1993. Liam also starred in the hugely successful Taken trilogy in 2008, 2012 and 2014. He has been nominated for numerous awards, including an Academy Award for best actor, three Golden Globe Awards for best actor in a motion picture drama, and a BAFTA Award for best actor in a leading role.

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